How to get leads for Fundraising businesses

The easy way to generate leads for Fundraising businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Fundraising is the right industry to target

The Fundraising industry

The Fundraising industry is all about connecting organizations with the resources they need to thrive. These companies specialize in planning and executing fundraising campaigns for non-profit organizations, charities, and other mission-driven groups. They help these organizations secure funding from individuals, foundations, and corporations, enabling them to make a difference in the world.

What businesses are included

Fundraising encompasses various activities aimed at securing financial support for organizations. This includes developing fundraising strategies, identifying potential donors, cultivating relationships with philanthropists, organizing fundraising events, and writing grant proposals. Some companies specialize in specific fundraising methods, such as online fundraising or major gift solicitation.

When targeting the Fundraising industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Fundraising:

Which businesses are not included

While related to finance, Fundraising is distinct from other financial services. For instance, investment firms that manage endowments for non-profits operate in a separate sector. Similarly, companies that provide accounting or financial management services to non-profits are not considered part of the Fundraising industry. Fundraising companies focus specifically on securing philanthropic support, not on managing existing funds.

Industry size on LinkedIn

Est. market size

140k

businesses

Est. market size

140k

businesses

Est. market size

140k

businesses

Est. LinkedIn users

560k

users

Est. LinkedIn users

560k

users

Est. LinkedIn users

560k

users

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Est. LinkedIn adoption

4

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Fundraising industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Fundraising' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Fundraising, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Fundraising leads today

First 50 credits free, no credit card required