How to get leads for Oil and Gas businesses

The easy way to generate leads for Oil and Gas businesses for B2B sales using LinkedIn Sales Navigator

Find another industry

Step 1

Decide if Oil and Gas is the right industry to target

The Oil and Gas industry

The Oil and Gas industry focuses on the exploration, development, and production of oil and gas resources from underground reservoirs. Companies in this industry operate and develop oil and gas field properties, engaging in activities such as crude oil production, natural gas production, and the recovery of hydrocarbon liquids.

What businesses are included

This industry encompasses a wide range of activities, including the exploration for new oil and gas reserves, the drilling and completion of wells, and the production and processing of oil and gas. It includes companies involved in both conventional and unconventional oil and gas extraction, such as hydraulic fracturing (fracking) and oil sands production. For instance, a company exploring for offshore oil deposits using seismic surveys would fall under this industry, as would a company operating a shale gas well.

When targeting the Oil and Gas industry on LinkedIn, your search will automatically cover all related sub-industries. To maximize the relevance of your leads, you may want to exclude certain sub-industries that don’t align with your ideal customer profile.

Sub-industries included in Oil and Gas:

Which businesses are not included

It's important to differentiate the Oil and Gas industry from the Mining industry. While both industries extract natural resources, the techniques used for oil and gas extraction, the nature of the resources themselves, and the regulatory environments differ significantly. Additionally, activities such as refining crude oil into gasoline or processing natural gas into different products are typically considered downstream activities and are not classified within the Oil and Gas industry.

Industry size on LinkedIn

Est. market size

80k

businesses

Est. market size

80k

businesses

Est. market size

80k

businesses

Est. LinkedIn users

1.8M

users

Est. LinkedIn users

1.8M

users

Est. LinkedIn users

1.8M

users

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Est. LinkedIn adoption

3

/ 5

Step 2

Pick job titles to target

Focus your LinkedIn search on these key decision-maker roles within the Oil and Gas industry to find high-value leads. These roles are typically involved in B2B purchasing decisions and are most likely to respond to your outreach.

Setting your lead filters

Open LinkedIn Sales Navigator and select the ‘Leads’ tab. Use the filters on the left side to narrow down your search. Enter 'Oil and Gas' in the ‘Industry’ filter, and add the job titles you want to target in the ‘Current job title’ field.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

How many leads can I export?

You can export up to 2,500 leads per day from Sales Navigator. If your search results is higher than this limit, consider narrowing your filters or breaking your search results into multiple saved lead lists that can be exported over several days.

Do I have to use LinkedIn Sales Navigator?

Yes, to effectively target specific industries like Oil and Gas, you'll need LinkedIn Sales Navigator. It provides the advanced filtering options you need to find the right leads and it has much higher export limits than the regular version of LinkedIn.

What does Sales Nav cost?

Sales Navigator offers a 30-day free trial, after which it costs around $90 per month.

Considering the quantity and quality of the targeted B2B leads you can export from Sales Nav, we think this is a bargain - certainly cheaper than almost any other way of generating leads.

Step 4

Export your leads

  1. Install the Exportli Chrome Extension

To start exporting your leads, first install the Exportli Chrome extension.

Exportli works seamlessly with Sales Navigator and does two main things:

  • It allows you to export lead lists into a CSV

  • It uses 20+ email enrichment providers to find and verify business email addresses for your leads.

When you sign up, you’ll receive 50 free credits to get you started.

  1. Run your lead export

With Exportli installed, you’re ready to run your export. The extension guides you through the process of exporting your selected leads into a CSV file.

Screenshot showing LinkedIn lead filters
Screenshot showing LinkedIn lead filters

Step 5

Import to your CRM or email tool

With your leads exported to a CSV file, you can now import them into your CRM or email outreach tools.

Most tools will let you import CSVs including:

Salesforce
Apollo
Hubspot
Zoho CRM
Pipedrive

Start exporting Oil and Gas leads today

First 50 credits free, no credit card required